Sunday, 5 June 2011

L'Oreal Paris Lash Architect 4D Mascara

This morning I received my order for the L'Oreal Lash Architect 4D.

I've recently watched a couple of reviews on youtube for this mascara in the black shade and the reviewers seemed quite pleased with it, so that's why I thought I'd give it a try. I did however buy mine in the brown shade.

Firstly, the unique packaging is a very pretty bronze/gold/silver (the above photo makes it look more silver). I guess this is L'Oreal's interpretation of what 4D should look like.

I managed to get this for £7.99 but I believe this is the introductory price and the retail price will be £10.99, which I think isn't too expensive for a Mascara, but I'll reserve my judgement until I've tried the product to see if I feel it's worth splashing the cash.

The packaging feels weird in my hand because of its odd shape, but its very lightweight, the wand is on the small to medium side but the product doesn't smell too nice. I'm happy I chose the brown, its a really nice looking chocolate shade.

I have short lashes and on my left eye my eyelashes stick out, they don't naturally curl upwards. I don't own an eyelash curler or eyelash comb but I'm keen to see if having weird upper lashes will improve and curl upwards once the mascara is applied.


I applied to my right eye first and after just one application I noticed a big difference in a full lash, not clumpy, not stuck together, not too thick and I was able to coat even the tiniest lashes in the corners, which usually are very sensitive and make me feel ticklish.

The left eye application (the defective lashes), the application same as right eye except tried to curl upwards with wand and it didn't work. I didn't think it would, but I notice a big difference in the length. I like the lengthening and I like that it took one coat.

4D has done more than any other mascara I've used in lengthening my lashes!

I can however notice my lashes feel heavier, it feels quite weird but I wouldn't say annoying. There's definitely some weight in the product (to me) as well as lengthening.

I've now let the mascara dry so I'm going to apply a second application to try to get the volumising effect. The application has volumised but I noticed in the left part of my eye near the tear duct there are visible fibres making some lashes appear longer than the others and in the middle of the lashes they are starting to clump together, which is a bit annoying. I'll wait for it to dry and try to separate one or two areas with a cue tip.

My right lashes feel quite heavy now just after two coats but I can notice a big difference in the lengthening and the volumising and I like it, but it still feels weird. I have sensitive eyes and after 10 minutes my right eye is blinking a lot and I can feel my eye trying to produce water.

After 20 minutes of a two coat application on the right eye I like the effect, its still feeling kind of weighty though. My eyes are threatening to produce water and that's making me blink a lot too. Looking in the mirror I look like I have an eye spasm problem.

After 30 minutes of a two coat application on the right eye I can still feel the weight, when I blink I can feel the top and bottom lashes touch each other and that feels strange I've never felt that before. I think this mascara's going to take some time to get used to.

Back to the left eye and a second application goes on and now looks clumpy but more so than on the right eye. I'm right hand dominant so I used my right hand to apply to the left eye (I'm uncoordinated and clumsy) and it feels strange and my left eyelashes are weird. I'm waiting for it to try sufficiently to try to separate the lashes with a cue tip.

On the left eye I was able to declump the lower lashes enough to look pretty decent but the upper lashes are even more clumped together and now look like thick spider legs. I really don't like spidery lashes I just think they look unflattering (on me).

After another 5 minutes with the second application on the left eye, I have managed to get my upper lashes to curl up a bit more, which is nice but they still appear super thick and clumpy. The left eye's blinking a lot and trying to produce water too and feels heavy.

After 40 minutes on my right eye with two applications, I can notice how much nicer my lashes look, my eye is blinking less, the product doesn't feel as weighty and my eye has stopped trying to tear up. I'm very happy with the right eye!

At 20 minutes with the second application on the left eye, the product still feels weighty, my eye is starting to blink less but I'm really not happy with the clumps and spider look. I'm considering taking the mascara off and starting again. I guess using this product is going to take some time to get used to and on my left eye at least I'm probably not going to get it right every time I use it.

Another 10 minutes with the second application on my left eye, I'm still not happy with the uppler lashes so I'm wiping it away and starting from scratch and this time I'm going to slightly jiggle the wand upwards and apply from the other side of the wand.

I first applied to both eyes with the want on the curved inward side.

10 minutes after wiping away my left eye with eye makeup remover I feel my lashes are dry enough to try the application again, here goes.

I applied one coat with my left hand and total failure! Worse than trying to apply it with my right hand. I have super thick spidery upper lashes in one application that look completely ridiculous!

I can't wear a mascara that looks long on one eye and clumpy and crappy on the left.

I guess its going to take a few practices on my left eye to get it looking decent but I'm not going to try again today.

The reviews I've seen said it was a pretty good product but the reviewers weren't pleased about the price, but I think for just over £10.00 this mascara does a great job in just one application and as long as it stays under £15.00 I'd probably buy it again.

I noticed Best Free Beauty Samples are giving one away the 4D mascara in a competition, which you can enter here. I don't know when the competition closes and I haven't used the site before, but if you enter Good luck and let me know if you Win.

I haven't tried a less or more expensive mascara that has the same effect as the 4D. I have watched tonnes of mascara reviews on youtube and I don't believe (or have yet to see for myself) a mascara on the market that can do what L'Oreal 4D Lash Architect can do, the Maybelline XXL Volume and Length Microfiber Mascara, the Maybelline Falsies and the Covergirl Lashblast might be close competitors and I've heard a lot of good things about those but I haven't tried them myself so I can't compare them to the 4D.

I can however compare them to the mascara's I currently own, which are:

Avon Super Thick (Black)
L'Oreal Paris Telescopic (Black)
Covergirl Professional Super Thick Lash (Black)
Avon Super Extend (Black)

None of those worked anywhere near as well as the 4D. The Telescopic gave me the best results from the above but by a close shave with the Avon Super Extend. I had high hopes for the Covergirl but it just didn't work the way I wanted it to and the Super Thick I don't know what I was thinking buying that one, like I said I don't like thick lashes.

Finally, I recommend one coat only of the 4D but if you like the thick look, go for it. I think you'll get the results you want in two applications.

I definitely don't see the need for falsh eyelashes worn with the 4D but I know some ladies like super, super long lashes.

I absolutely love my right eye with 4D, it looks perfect but (for now) but I think I'll have to use 4D on the right eye and a different one on the left eye, until I can get the hang of this wand and work with the product.

I think this mascara does the job and yes I know I only have a 50% success rate using this product but that's enough for me to say I like it. I'm going to persevere with applying it to my left eye next week with the help of eyelash curlers and an eyelash comb.

If you've tried the 4D, like it or hate it, please comment.

If you've tried a mascara which lengthens and volumises, please comment.


The reason for no photographs of my eyes is because I don't like looking at people applying mascara. I don't know why, I find it icky, it makes me feel uncomfortable. If your looking for pictures of the application I suggest you find another blog with pictures to see what eyelashes look like with the 4D mascara applied.

Thanks for reading, please follow my blog with Google friend connect which is on the front page of my blog and to the right. I don't have any followers*sad face* and/or you can Subscribe by email, you can find it underneath the twitter widget also on the front page.

I'm thinking I might review this mascara in a youtube video next week. I'll wait and see how the use of the product goes with the eyelash curler and eyelash comb first but I'll definitely let you know how that project goes and if I'm going to make a video review.

Have a fantastic weekend!