Thursday, 22 September 2011

The Body Shop STOP Bag



Phil Kowalczyk, President of The Body Shop Americas, Tamara Mellon, OBE,
Alek Wek, Supermodel and Shelley Simmons, Director.

The Body Shop Launches Limited Edition “The STOP bag” with Tamara Mellon OBE. Campaign heroes donate hand prints to create an exclusive design; proceeds go towards global Stop Sex Trafficking of Children & Young People Campaign.

Tamara Mellon OBE, has designed an exclusive bag to support The Body Shop and ECPAT’s global Stop Sex Trafficking of Children & Young People (SST) Campaign. Known as The STOP bag, the strictly limited edition design will be available from 6th October 2011 at The Body Shop.

The STOP bag features personalised handprints from Oscar winning actress Nicole Kidman, Absolutely Fabulous actress Joanna Lumley, Super Chef Jamie Oliver, musician and producer extraordinaire Mark Ronson, Oscar winner and UN Goodwill Ambassador Mira Sorvino and CNN anchor Piers Morgan, who have all pledged their support for the campaign.

The STOP bag is printed with full colour, signed handprints on a raw, 100% community fair trade cotton fabric and feature a fuschia trim and shoulder strap, so you can shop with a splash of colour – and the knowledge that you are contributing to a worthy cause – this autumn/winter.

Retailing at £4.00 RRP, profits from the sale of The STOP bag will be used to combat and raise awareness of sex trafficking of children and young people.

Tamara Mellon OBE, says: “I am thrilled to have worked with The Body Shop to design The STOP bag and raise awareness of the SST campaign.  I feel very strongly about prohibiting sex trafficking and knowing that the profits will help to end this modern day slavery and safeguard children makes the project even more worthwhile.”

The Stop Sex Trafficking campaign is the largest in The Body Shop 35 year history and has recently made EU history by being the largest human rights petition ever presented to the European Commission. Former US president Bill Clinton has cited the SST campaign as “an exemplary approach to addressing a specific global challenge”.

About the Stop Sex Trafficking campaign

The Stop Sex Trafficking of Children and Young People campaign is a three-year global campaign in partnership with NGO ECPAT (End Child Prostitution, Pornography and Trafficking) an international network of children’s rights organisations. The campaign aims to put an end to the trafficking of children and young people, guarantee their rights to be protected from exploitation and inspire long-term change to protect children and young people. The campaign has been launched in over 50 The Body Shop markets and in just two years has already collected 6.7million signatures and raised over US$3million worldwide. At the time of writing the campaign had presented petitions to 20 governments around the world and already inspired governments to change laws in eight countries. Recently, the campaign presented the biggest petition on human rights in history to the EU. At the end of September the campaign will be presented to the Human Rights Council in Geneva.

For further information on the Stop Sex Trafficking of Children & Young People campaign, please visit www.thebodyshop.com/stop or www.ecpat.org.uk 






*The Body Shop - Press Release
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